With the current economic advancement, It is very significant to be equipped with the right skill set needed to succeed in the music industry and this is why artistes should start seeking adequate knowledge and stay in tune with the industry trends and innovation in order to attain leverage and stay relevant.
The majority of underground Artistes wonder why it is quite uneasy to make progress in their career path and this is caused as a result of the mindset held towards music in general.
Music is seen as a career path and the industry is perceived to be promising by fast-rising musicians and investors but unfortunately, those who are talented and striving to succeed in the industry see it only from the career perspective and paying less attention to the enterprising and other relevant aspects of their career.
Most upcoming artistes fail as a result of not utilizing current digital channels to broaden their knowledge of the industry.
They often neglect to get background knowledge on music licensing, personal branding, merchandise e.t.c and gaining significant skills such as communication and team management skills to foster their career, stay relevant in the industry, ensure profitability in the process and avoid the deadly mistake that may undermine their career.
One of the major reasons labels hastens the process of every independent artiste today is because they have the right and competent team of experts and excellent branding, thereby, giving a good platform for signed artistes to have higher leverage in the industry.
They have experts such as; Producers, Sound Engineers, music promoters, Radio Pluggers, marketers, artiste managers, license managers e.t.c which fosters artistes promotion and rather for most independent artistes to facilitate their learnability and networking skills, they restrict efforts to making more sounds even if there is no right audience.
However, as an independent strive to get signed or remain unsigned, it is very key to note the vitality of personal branding. The art of branding which is highly prioritized in business is also important in a career as well but the majority of music talents take it with some sort of levity.
Personal branding help artistes to attract the right labels and present the right personality to the public which advances their career and provide them more opportunities.
Moreover, Artistes should use digital skills to promote their brands and acquire good marketing skills in order to achieve their goal.
Since the majority of the songs we listen to today are based on the impact of marketing rather than content, artistes should learn how to use social media such as; Facebook, Instagram, and Twitter to gain network and for effective brand promotion.
Apart from hiring a social media manager, they should have the insight on how to engage those platforms properly inline with their industry and build a reputable profile.
They should post relevant content and videos that are in line with the personality they are building and consistently engage their fans.
To cap it all, they should leverage on streaming sites, and invest in their music promotion by getting it uploaded on top music sites, rather than just sharing with friends and relatives.
Also, a platform such as Youtube music which has provided the right platform for artistes to promote their playlists, get their music trending, and connect with the right audience.
If artistes can utilize the digital tools and information available on the internet, they will have the right knowledge, skills, network, and will become competent as both talented artistes and music entrepreneurs which will contribute immensely to their career path and the music industry advancement as a whole.
WRITTEN BY: OLASENI KEHINDE PRECIOUS
Source: News update